When pilgrims on the Camino de Santiago arrived at their destination they could find along the rugged coastal shores of Galicia the shell of an indigenous scallop found only along these shores. They would take the shell home with them as a remembrance of their pilgrimage, sort of a medieval souvenir. Over time, the shell became the symbol of the Camino de Santiago. It’s grooves, all converging at one point representing how the many paths of pilgrims all converge at Santiago. Today, the symbol of the shell is posted all along the Camino de Santiago. It directs pilgrims along their journey. It keeps pilgrims focused on the end destination.

As Leadership Pilgrims, symbols represent our inner values and our vision of our Leadership Pilgrimage. They can motivate and inspire, as well as help us explain to others our inner thoughts, the heart and soul of our Aspirational Leadership Legacy.

This tool helps you pull together the values, vision, and goals you have for your Aspirational Leadership Legacy and create a symbol, a slogan and a short message to assist you in communicating your vision to help motivate and inspire others.